Commercial Diplomacy and the National Interest

This short and lively book lays out the why and the how of promoting U.S. business abroad. America's place in the world, the author says, depends more than is usually acknowledged on the vigor and global reach of American business. "The United States is the world’s leading exporter, the world’s leading importer, and the world’s primary source and destination of funds for foreign investment. Our position as the best place in the world to do business—the most reliable in which to buy, the most lucrative in which to sell, and the safest and surest in which to invest or to raise capital—is a cause, not an effect, of American global leadership.... Protecting and expanding the U.S. role as the world's supplier and customer of choice for goods, services, ideas, capital and entrepreneurial energy should be a foreign policy objective second only to securing the homeland."

The design and layout of the book was prepared in QuarkXpress using Adobe fonts Benguiat and Galliard. The cover was also prepared in QuarkXpress after drafts in Illustrator and PhotoShop. EPS files were prepared for the barcodes. TIFF files were prepared for the logos.

NOTE: These images are hyperlinks to higher resolution pdf files.

© 2004 American Academy of Diplomacy /
Business Council for International Understanding
All rights reserved
ISBN 0-9679108-1-1